You get out, what you put in
The sceptical look on his face said, ‘good luck with that’, but what he told me was some of the best advice I’ve received.
He said, “I’ve found that the more I put into my business, the more I get out”.
John McCarl, AMAMI CPM, is founder and managing director of Lighthouse Marketing, a provider of strategic marketing and communication services for building and construction, engineering, and manufacturing businesses.
Start your marketing here
I am often asked, where do I begin with marketing?
The client has grown their business from scratch and has strong customer relationships. But they’ve reached a point where repeat business and the occasional referral is not enough.
They want to invest in marketing to reach a higher level of sales growth. This is what I tell them…
The Real Reason Customers Leave
I put the phone down and thought about what he had just told me. He said, “our last supplier became complacent. Their heart wasn’t in it”. I was conducting a customer survey for one of my clients. This was a respondent’s answer to the question: Why did you…
Industrial Marketers Unleash The Emotion
I came away from the Word Marketing & Sales Forum (WMSF) at Melbourne Town Hall feeling inspired. A straight-talking, rebellious marketer challenged my thinking about the messages we send to customers. This person made me reflect on what I need to change to be a better industrial marketer.
Keep Marketing Simple
I created the Customer Wish-List Matrix to help you evaluate whether your marketing is designed with the customers’ best interests in mind. The column headings contain the three pillars of simple marketing: (1) easy to understand; (2) easy to use; and (3) easy to access. The rows contain your core marketing elements.
The Smart Way to Calculate Your Share of Customer Wallet
Most likely, you are estimating your share of customer wallet based on how much they spend with you. This inward-looking method is completely flawed, and here’s why…
Five Steps to Create a Unique Customer Value Proposition
One of the biggest opportunities for many industrial manufacturing and engineering companies is rediscovering their unique customer value proposition…